Every commercial break it seems that the first advertisement that comes on is for Proactiv Solution. It's a acne clearing medicine that is applied as a lotion. Or something like that. I have seen this commercial so many times that it has gotten me thinking:
Do advertisers think sports fans all have acne? Who do they think we are?
I can see the meeting now at the cable company. The big wigs are deciding how to disperse their advertising throughout the channels they carry...
CEO: Ladies and Gentlemen, our research shows that we must show the new Proactiv commercials we have acquired on all of our sports channels.
Worker 1: Why is that?
CEO: Well, it seems that sports fans are most commonly nerdy men with bad acne. All the good looking men are in high paying jobs or are movie actors. The sports fans are the lowest rung of human, apparently, with bad skin.
Worker 2: Yeah, no kidding. This guy I always see at the bar in his oversized football jersey is hideous. And he's so loud. It's just a freaking game.
CEO: Easy there, these scum of the earth are tuning in to sports by the millions. And without these people, we'd be losing a lot of money in advertising revenue. Remember, the goal here is to hit our target audience. And there's a lot of ugly pimple-faced people that we need to be inundating with acne solution commercials. Maybe they'll get the picture that sports aren't life and they should take a shower once in a while and use this pimple lotion while doing it. And if Proactiv Solutions makes money, they'll keep advertising with us, and we'll make more money. So, ladies and gentlemen, the key is to go after these ugly bums!
Sadly, that was me five years ago. I was that pimple faced sports nerd. But not everyone is like me, right?
Come on! We sports fans aren't all bad! We're generally good guys! And some of us are actually good looking (not saying me, but some of them)! We deserve more credit! Stop telling us we have bad skin by showing us all these acne solution commercials!
We know you don't think we're good looking, cable company. Don't make it so obvious.
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